How to Choose Keywords for Your Website?

Choosing the Right Keywords is Key to a Successful SEO and Link Building Campaign
If you are implementing SEO for your website, it doesn’t do much unless you select the right keywords for your link building campaign. There are 7 important stages in selecting the best keywords in terms of SEO & ROI:

  
1. Who Is Your Targeted Audience?
What are Your Customers Looking for?
Who are your potential customers? What words are they most likely going to use to find Your Products or Services on Google? Write down the top 10-20 key phrases that best describe your services or products. There should be a few words here — Not Just “Packing,” but “Paper Packing Ahmedabad”

2. Where Is The Most Traffic?
Insert your keyword list into the Google AdWords Keyword Selector Tool to find the Most Searched Keywords. Use the synonyms feature to get more ideas. If there is a lot of traffic (in thousands), focus on the exact match only. If there is not, then look at the phrase matches. Rank them in hierarchy of traffic, export them into an excel spreadsheet and highlight the ones you would like to rank for.

3. What Keywords Are The Least Competitive?
The easiest way to select the least Competitive Keywords is to use those key phrases, which contain at least 3-4 words. All 1- and 2-word keywords have HUGE competition. If you’re on a tight budget, focus on long tail keywords (which contain 4 or more words).

4. Are Your Keywords Profitable?
Are People, using your selected keywords, looking to buy something? A phrase like “Swiss watches” may have 10x more traffic, but a phrase like “buy a Swiss watch” will bring in the bucks with a higher ROI and will take a much shorter time to rank.

5. Test Your Keywords with Google AdWords before You Invest in Them
Here’s a Simple Tip that could easily save you 12 months of work: setting up an effective SEO campaign in a competitive market can be a long, drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to start over again after you find out that your site is not producing the results you want.

An easy way to avoid needing to start over is to test the value of your selected keywords before you heavily commit to your SEO strategy. Buying PPC from Google AdWords allows you to see what keywords drive traffic to your site that converts to leads and clients! Many people waste thousands of dollars to find out later that their keywords don’t bring them the right audience. Test your keywords in AdWords to avoid that. Learn how to do this right.

6. Focus & Diversify!
Select a Few Main Keywords which you want to rank high and focus on these keywords until you get the 1st place on Google for each of them. Don’t invest in more than 5 keywords at a time unless you can afford that or if your keywords are long tail keywords (with very low competition). One of the biggest mistakes of many SEOs is trying to reach high rankings for 10 or more highly competitive keywords at once with a low budget.

Nowadays, the Best way, Used by SEO Professionals, to get into the Top 10 of Google, is to target long tail keywords because they are much less competitive, more profitable and less risky. And plus they can bring you the Same Traffic as a Short Keyword if you invest in these long tail keywords the same Amount of Money.

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5 SEO Mistakes that Hurt Small Businesses

5 SEO Mistakes

Most Businesses Understand the importance of implementing SEO tactics into their overall marketing strategy.  However, many executives still think that there is a one size fits all SEO Program, and by Simply Copying the same methods as their competitors they will see an instant improvement in their companies’ search rankings.

Unfortunately for these Misguided Professionals, a SEO Strategy is Highly Personal.  Creating a tailored SEO strategy customized for a specific Business’s Profile, goals, and budget can mean the difference between first page results and search engine oblivion. This is especially true for small businesses. With limited time, resources, and specific audiences, small businesses need to be extremely measured in how they implement their SEO program in order to maximize their return on investment. Yet many small businesses make the same mistakes over and over in their optimization programs.  The following 5 mistakes are the most egregious, and, when fixed, could provide the biggest boost.
Ignoring Local:

SEO Journal The 5 SEO Mistakes that Hurt Small Businesses An Estimated 1 in 3 searches conducted on Google are focused on a place or location. Mobile search, which has already taken a huge bite out of PC traffic, is increasingly focused on local; local mobile search is now estimated at 27%, according to one recent study.
In Order for small businesses to reach their target audiences, which are often geo-specific, they must ensure that they are ranking high in these local searches. There are several Strategies for Targeting local search, including:

• Listing your Business in Relevant industry and geographical directories/listings
• Creating keywords that combine your company with your physical location (such as “tour guide” and “Disneyland”)
• Optimizing your Company’s Website for Mobile

Time and Energy Spent in optimizing content and increasing visibility in local and mobile searches are resources well spent by small businesses.
Eschewing Social Media:

Small Businesses often face time and resource constraints; in order to maximize effectiveness, many choose to ignore social media, thinking it frivolous or too nebulous to properly measure; however, the exact opposite of that is true.  Even worse, small companies will dutifully set up their social media accounts, then promptly ignore them, leaving a trail of empty, outdated Profiles.

Those businesses are missing out on prime opportunities to increase their search engine visibility.  Not only are social media channels great opportunities for businesses to put out fresh quality content, but links from social media channels are growing increasingly more important to search engine websites.

Afraid of jumping on the Social Media bandwagon?  Do a little Research.  See where your competitors are online, and more importantly, where your customers are. Start with just one profile on the channel that is most applicable to your Company, such as LinkedIn or Facebook.  Refresh the content often, build quality links, and as you get more comfortable, add on channels as needed.
Posting Duplicate Content on the Company Site

All Businesses know that one of the keys to having a great SEO-optimized website is having a large amount of well written, informational content that balances keyword usage with language and user experience. Smaller businesses that have naturally less-robust or more diminutive websites might see their c as a disadvantage.

For these Companies, a good strategy might seem to be duplicating well-written, well-optimized sections of content throughout the entire website, increasing the size of the site and the number of optimized sections. However, this method is really a glorified version of keyword stuffing, which makes for poor user experience, causing readers to abandon the site.  Furthermore, duplicate content is one of the subjects of Google’s Penguin 2.0 algorithm change, which cracks down on unethical SEO practices and removes offending sites.  Duplicate content might seem like a quick, easy SEO fix, but it causes much more harm than good.

Forgetting to Post New Content
Just as bad as posting multiple copies of the same content is never posting any content at all.  It can be difficult for small businesses to find the time to maintain multiple content platforms, or to find new ways to update their site’s content.  However, consistent, fresh content positively increases organic search rankings as well as user experience, which is increasingly important to search engines’ ranking factors.  There are some low impact ways for smaller businesses to crank out fresh content (in addition to those social media channels):

• Maintain a blog. Many Companies will start one, but as deadlines and other work crops up, the posting and maintenance will peter out.  Think of your blog as an SEO priority. 
  Commit to Posting Content Relevant to your industry or company twice a week. Involve Coworkers, interns, and if the budget allows for it, freelance writers to help.
• Create a news feed on your Company Website, and update it frequently with events, company milestones, client news, anything that is relevant to your business and industry, and that organically uses your keywords to help boost search rankings.

Thinking that SEO is a Quick, One-Time Job
There is a Pattern in the suggestions and Strategies in this article; they are all long-term, continuous projects.  That’s because a Successful SEO strategy is a commitment – your work is not finished just because you’ve researched keywords and optimized your Website. Those tactics are the best first step to launch a small business’s SEO Campaign, but from there, it is a recurrent process to generate content, build links to your content and site, and optimize your customer’s experience with your brand online.  While it might seem daunting, keeping up with your SEO Program Means Your Company will have increased visibility, more Website Traffic – and more customers.

Search Engine Optimization, like all long-term Marketing Initiatives, Depends upon a solid execution plan, constant tweaks to execution, and measurement and analysis of the results.
Small Businesses in particular are vulnerable to stumbling onto SEO pitfalls in an effort to conserve resources.  However, by devising and implementing a solid SEO plan tailored to the company’s goals, small businesses can perform Successful SEO Tactics that maximize their return on investment.

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Proper Anchor Text Distribution For Better Rankings

A While Back After Google Released their Penguin update we did a webinar about keywords, Linking and Ranking after the update.
Today we are going to revisit that data after allowing plenty of time to gather more information and come to some conclusions about the best distribution of anchor text for ranking in Google.

We all know by now that Google Does Not Want People gaming their algorithm.
Despite this their search results are still a Computer Generated Algorithm – there is not a person sitting there for all search phrases deciding which sites rank and which sites don’t. Due to this basic fact there will always be ways to improve your rankings by aligning your site with what Google is looking for.

Despite what has been said, link building for better rankings is not dead.  Links are still the primary way Google decides what sites to rank where.  The difference is that today those links need to be distributed in a natural manner rather than a keyword based manner.  SEOMOZ ran an article where they looked at 10 national brand sites that rank very well in the search engines and broke down the percentages of links by anchor text.
What they came up with is a good formula for your own link building.

What was found is that about 65% of the links were exact match, phrase matching or brand matching with regards to the anchor text. The breakdown between these three categories was 18% exact, 17% phrase and 30% brand. The other links coming in were evenly divided between the URL as the anchor text and unrelated anchor text.

This is a great way to create your own link building strategy. Using the ratios above, here is what a sample link building strategy might look like for your site, called “Widget World” selling Red Widgets:

For every 100 links built, you should build the Following:

• 8 links with anchor text of “Red Widgets” – this is the exact match
• 17 links with anchor text Containing Red Widgets, such as “Handy Red Widgets”, Waterproof Red Widgets”, etc – this is the phrase match
• 30 links with anchor text of “Widget World” or slight variation – this is the brand
• 18 links with the anchor text of “yoursitename.com” – this is the URL
• 17 links with random anchor text – this could be long tail phrases like “See more about Red Widgets at our site” or simple phrases like “click here” etc.

This is a Simplistic Breakdown, but the data backs up these general ratios as being the target. Regardless of whether your links are built all naturally or built by you or outsourced, if you keep to this ratio you will not run afoul of Google, and you will see your rankings increase.

When Building these links, you may consider obtaining higher page rank or PR links for the first line item – the exact match phrase. This will help pump a little more juice through that phrase. When you combine that with the varied anchor text, adhering to these ratios, you have a winning formula for better rankings.

Finding the higher PR links is not always easy, but a Good solution is to work with a private link brokering type of company. These Companies work with individual website owners and contract with them to place your links. This can be helpful, as it gives you access to low cost, high quality links that are not publicly distributed. For More Information About a Good Broker of this type check out http://netwaydesign.com

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