How to Choose Keywords for Your Website?

Choosing the Right Keywords is Key to a Successful SEO and Link Building Campaign
If you are implementing SEO for your website, it doesn’t do much unless you select the right keywords for your link building campaign. There are 7 important stages in selecting the best keywords in terms of SEO & ROI:

  
1. Who Is Your Targeted Audience?
What are Your Customers Looking for?
Who are your potential customers? What words are they most likely going to use to find Your Products or Services on Google? Write down the top 10-20 key phrases that best describe your services or products. There should be a few words here — Not Just “Packing,” but “Paper Packing Ahmedabad”

2. Where Is The Most Traffic?
Insert your keyword list into the Google AdWords Keyword Selector Tool to find the Most Searched Keywords. Use the synonyms feature to get more ideas. If there is a lot of traffic (in thousands), focus on the exact match only. If there is not, then look at the phrase matches. Rank them in hierarchy of traffic, export them into an excel spreadsheet and highlight the ones you would like to rank for.

3. What Keywords Are The Least Competitive?
The easiest way to select the least Competitive Keywords is to use those key phrases, which contain at least 3-4 words. All 1- and 2-word keywords have HUGE competition. If you’re on a tight budget, focus on long tail keywords (which contain 4 or more words).

4. Are Your Keywords Profitable?
Are People, using your selected keywords, looking to buy something? A phrase like “Swiss watches” may have 10x more traffic, but a phrase like “buy a Swiss watch” will bring in the bucks with a higher ROI and will take a much shorter time to rank.

5. Test Your Keywords with Google AdWords before You Invest in Them
Here’s a Simple Tip that could easily save you 12 months of work: setting up an effective SEO campaign in a competitive market can be a long, drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to start over again after you find out that your site is not producing the results you want.

An easy way to avoid needing to start over is to test the value of your selected keywords before you heavily commit to your SEO strategy. Buying PPC from Google AdWords allows you to see what keywords drive traffic to your site that converts to leads and clients! Many people waste thousands of dollars to find out later that their keywords don’t bring them the right audience. Test your keywords in AdWords to avoid that. Learn how to do this right.

6. Focus & Diversify!
Select a Few Main Keywords which you want to rank high and focus on these keywords until you get the 1st place on Google for each of them. Don’t invest in more than 5 keywords at a time unless you can afford that or if your keywords are long tail keywords (with very low competition). One of the biggest mistakes of many SEOs is trying to reach high rankings for 10 or more highly competitive keywords at once with a low budget.

Nowadays, the Best way, Used by SEO Professionals, to get into the Top 10 of Google, is to target long tail keywords because they are much less competitive, more profitable and less risky. And plus they can bring you the Same Traffic as a Short Keyword if you invest in these long tail keywords the same Amount of Money.

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5 SEO Mistakes that Hurt Small Businesses

5 SEO Mistakes

Most Businesses Understand the importance of implementing SEO tactics into their overall marketing strategy.  However, many executives still think that there is a one size fits all SEO Program, and by Simply Copying the same methods as their competitors they will see an instant improvement in their companies’ search rankings.

Unfortunately for these Misguided Professionals, a SEO Strategy is Highly Personal.  Creating a tailored SEO strategy customized for a specific Business’s Profile, goals, and budget can mean the difference between first page results and search engine oblivion. This is especially true for small businesses. With limited time, resources, and specific audiences, small businesses need to be extremely measured in how they implement their SEO program in order to maximize their return on investment. Yet many small businesses make the same mistakes over and over in their optimization programs.  The following 5 mistakes are the most egregious, and, when fixed, could provide the biggest boost.
Ignoring Local:

SEO Journal The 5 SEO Mistakes that Hurt Small Businesses An Estimated 1 in 3 searches conducted on Google are focused on a place or location. Mobile search, which has already taken a huge bite out of PC traffic, is increasingly focused on local; local mobile search is now estimated at 27%, according to one recent study.
In Order for small businesses to reach their target audiences, which are often geo-specific, they must ensure that they are ranking high in these local searches. There are several Strategies for Targeting local search, including:

• Listing your Business in Relevant industry and geographical directories/listings
• Creating keywords that combine your company with your physical location (such as “tour guide” and “Disneyland”)
• Optimizing your Company’s Website for Mobile

Time and Energy Spent in optimizing content and increasing visibility in local and mobile searches are resources well spent by small businesses.
Eschewing Social Media:

Small Businesses often face time and resource constraints; in order to maximize effectiveness, many choose to ignore social media, thinking it frivolous or too nebulous to properly measure; however, the exact opposite of that is true.  Even worse, small companies will dutifully set up their social media accounts, then promptly ignore them, leaving a trail of empty, outdated Profiles.

Those businesses are missing out on prime opportunities to increase their search engine visibility.  Not only are social media channels great opportunities for businesses to put out fresh quality content, but links from social media channels are growing increasingly more important to search engine websites.

Afraid of jumping on the Social Media bandwagon?  Do a little Research.  See where your competitors are online, and more importantly, where your customers are. Start with just one profile on the channel that is most applicable to your Company, such as LinkedIn or Facebook.  Refresh the content often, build quality links, and as you get more comfortable, add on channels as needed.
Posting Duplicate Content on the Company Site

All Businesses know that one of the keys to having a great SEO-optimized website is having a large amount of well written, informational content that balances keyword usage with language and user experience. Smaller businesses that have naturally less-robust or more diminutive websites might see their c as a disadvantage.

For these Companies, a good strategy might seem to be duplicating well-written, well-optimized sections of content throughout the entire website, increasing the size of the site and the number of optimized sections. However, this method is really a glorified version of keyword stuffing, which makes for poor user experience, causing readers to abandon the site.  Furthermore, duplicate content is one of the subjects of Google’s Penguin 2.0 algorithm change, which cracks down on unethical SEO practices and removes offending sites.  Duplicate content might seem like a quick, easy SEO fix, but it causes much more harm than good.

Forgetting to Post New Content
Just as bad as posting multiple copies of the same content is never posting any content at all.  It can be difficult for small businesses to find the time to maintain multiple content platforms, or to find new ways to update their site’s content.  However, consistent, fresh content positively increases organic search rankings as well as user experience, which is increasingly important to search engines’ ranking factors.  There are some low impact ways for smaller businesses to crank out fresh content (in addition to those social media channels):

• Maintain a blog. Many Companies will start one, but as deadlines and other work crops up, the posting and maintenance will peter out.  Think of your blog as an SEO priority. 
  Commit to Posting Content Relevant to your industry or company twice a week. Involve Coworkers, interns, and if the budget allows for it, freelance writers to help.
• Create a news feed on your Company Website, and update it frequently with events, company milestones, client news, anything that is relevant to your business and industry, and that organically uses your keywords to help boost search rankings.

Thinking that SEO is a Quick, One-Time Job
There is a Pattern in the suggestions and Strategies in this article; they are all long-term, continuous projects.  That’s because a Successful SEO strategy is a commitment – your work is not finished just because you’ve researched keywords and optimized your Website. Those tactics are the best first step to launch a small business’s SEO Campaign, but from there, it is a recurrent process to generate content, build links to your content and site, and optimize your customer’s experience with your brand online.  While it might seem daunting, keeping up with your SEO Program Means Your Company will have increased visibility, more Website Traffic – and more customers.

Search Engine Optimization, like all long-term Marketing Initiatives, Depends upon a solid execution plan, constant tweaks to execution, and measurement and analysis of the results.
Small Businesses in particular are vulnerable to stumbling onto SEO pitfalls in an effort to conserve resources.  However, by devising and implementing a solid SEO plan tailored to the company’s goals, small businesses can perform Successful SEO Tactics that maximize their return on investment.

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Proper Anchor Text Distribution For Better Rankings

A While Back After Google Released their Penguin update we did a webinar about keywords, Linking and Ranking after the update.
Today we are going to revisit that data after allowing plenty of time to gather more information and come to some conclusions about the best distribution of anchor text for ranking in Google.

We all know by now that Google Does Not Want People gaming their algorithm.
Despite this their search results are still a Computer Generated Algorithm – there is not a person sitting there for all search phrases deciding which sites rank and which sites don’t. Due to this basic fact there will always be ways to improve your rankings by aligning your site with what Google is looking for.

Despite what has been said, link building for better rankings is not dead.  Links are still the primary way Google decides what sites to rank where.  The difference is that today those links need to be distributed in a natural manner rather than a keyword based manner.  SEOMOZ ran an article where they looked at 10 national brand sites that rank very well in the search engines and broke down the percentages of links by anchor text.
What they came up with is a good formula for your own link building.

What was found is that about 65% of the links were exact match, phrase matching or brand matching with regards to the anchor text. The breakdown between these three categories was 18% exact, 17% phrase and 30% brand. The other links coming in were evenly divided between the URL as the anchor text and unrelated anchor text.

This is a great way to create your own link building strategy. Using the ratios above, here is what a sample link building strategy might look like for your site, called “Widget World” selling Red Widgets:

For every 100 links built, you should build the Following:

• 8 links with anchor text of “Red Widgets” – this is the exact match
• 17 links with anchor text Containing Red Widgets, such as “Handy Red Widgets”, Waterproof Red Widgets”, etc – this is the phrase match
• 30 links with anchor text of “Widget World” or slight variation – this is the brand
• 18 links with the anchor text of “yoursitename.com” – this is the URL
• 17 links with random anchor text – this could be long tail phrases like “See more about Red Widgets at our site” or simple phrases like “click here” etc.

This is a Simplistic Breakdown, but the data backs up these general ratios as being the target. Regardless of whether your links are built all naturally or built by you or outsourced, if you keep to this ratio you will not run afoul of Google, and you will see your rankings increase.

When Building these links, you may consider obtaining higher page rank or PR links for the first line item – the exact match phrase. This will help pump a little more juice through that phrase. When you combine that with the varied anchor text, adhering to these ratios, you have a winning formula for better rankings.

Finding the higher PR links is not always easy, but a Good solution is to work with a private link brokering type of company. These Companies work with individual website owners and contract with them to place your links. This can be helpful, as it gives you access to low cost, high quality links that are not publicly distributed. For More Information About a Good Broker of this type check out http://netwaydesign.com

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Is Google REALLY Penalizing Spun Content?

A Few Days Ago, I was reading an Article about the SEO Rules for 2014. It was a Great Article. I've made some notes and bookmarked it -- I may want to read it again sometime.

However, there was one thing that I didn't like.
They Claimed that spun Content is Dead.
From now on, they said, you should manually rewrite *ALL* your Articles.
Is this the end of the Internet Marketing?
 Not For Me. I need TONS of Content every day. I publish it on my 100+ websites. I make support sites. I love creating web 2.0 sites. It's simply IMPOSSIBLE to physically write that much content. Day in and day out.

fortunately, the author of the article is wrong. It's true that *poorly* Spun content is dead. Google can detect it. Nothing new here.

But, if the content is Spun with the ENL Semantic spinning algorithm, Google can't detect it. Why? Because it looks just like a national speaker had rewritten it. Here is an Example of ENL Algorithm's Work:

-------------------------
ORIGINAL TEXT:
-------------------------
John can Eelax And Read a Book because his kids can book the break for him.
Once it's booked, he will enjoy an excellent movie and drink wine, beer, or whiskey.
-------------------------
GENERATED SPUN
VARIATIONS: (!!!)
-------------------------
Since his kids can easily Agenda the vacation for him, John can read a book and Relax.
He will Positively enjoy an impressive film and drink draught beer, whiskey, or red wine once it's Reserved.

• You can find more Examples Here.

No Copyscape issues. No duplicate Content penalty. totally comprehensible. FREE of charge. Without any work. All thanks to Spin Rewriter.

Still, there's more! The guys over at Spin Rewriter have just launched version 4.0. With even more great features - with the new article generating algorithm, Spin Rewriter now makes certain that only the most UNIQUE articles are generated.

• You may want to take a look at it.

I'm using it every day. It helps me generate more than 200 unique articles every day. In just 10 minutes. At no cost. You should try it, it costs less than 10 manually written articles. You can try it out for FREE for 5 full days. No strings attached.

Google NEW Update Hummingbird

Google Hummingbird, and what it Means for Online Marketers & SEO

Google Shared their 15th birthday with the world, announcing changes to their search algorithm and search experience. This was celebrated at a press conference held on September 26th 2013, where they discussed the launch of a new search algorithm, code named Hummingbird.

The launch of a new algorithm shocked the online marketing world, especially as this algorithm has already been live on Google.com for at least 30 days.  So what do we know about this new algorithm, Hummingbird?

According to Google, this search algorithm is much smarter.  It can answer questions, filter the answers, and give you comparison data, at a glance.  You don’t have to click away from search results, hoping web pages will have answers…the data will be right there for you, easy to find.


Focused on Making Google Better at Gathering Information, or Example, Indexing websites more often and Identifying Spammy Content.

Hummingbird is Focused on the user.
It’s About Google getting better at understanding what searchers Really Want and providing them with Better Answers.

Now Google is Focusing on Context and Trying to understand user’s intent in order to Deliver more Relevant Results and Better Answers. Google has made search more “human friendly” by Making Google Better at Understanding Language and How People Communicate.

Most people won’t notice a huge change in the search results, but for longer, more complex, conversational queries, Google now gives much better answers. For example, say a user searches for “Hair salons near my house.” Previously, Google would analyze each word individually and provide results based on that — so you might get a Wikipedia article about hair salons, some map results based on your current location, and home improvement websites with pages titled “my house.” With Hummingbird, Google better understands what you’re asking for, and displays a list of hair salons near your house (provided you’re signed in to Google and have provided them with a home address in Google Maps). The results match the meaning behind the search, rather than just individual words.

Signed in users will be the biggest benefactors of these improvements, and this is the best example to date of Google tying all the information it has about its users together to improve their experience. In addition to the search query, additional information is pulled in from the user’s location (and saved locations), Social Connections (on G+), time of day, even previous searches.

Ultimately, this is the driving force behind Hummingbird — making sure Google is prepared for a future where its users interact with it constantly, quickly, and verbally.

By making its search engine better at understanding people, Google is paving the way for the future.

Before too long the idea of typing a search on a keyboard will seem very quaint indeed.

They’ve also redefined their mobile search results page.

“It’s cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you’re looking for. “

Google’s intent is to give you great answers to questions at your fingertips, anticipating what information you will need and helping you build queries and results.

By streamlining the algorithm so it improves complex search retrieval and improves data available via knowledge graph, Google is keeping users on their search results pages longer. This in turn, increases exposure to sponsored ads, which, in turn improves ad sales and revenue.
Optimizing the algorithm for Artificial intelligence, semantic analysis, and an underlying understanding of language is Core towards fulfilling the dual objective of increasing time on site and revenue.

The second key objective is the massive shift towards mobile search. As more people ask questions on their Mobile Phones the Algorithm has to evolve to understand these longer, more Complex queries.

“Google will keep Reinventing itself to give you all you need for a simple and intuitive experience.
At some point, pulling out a smartphone to do a search will feel as archaic as a dial-up modem.”

This new algorithm, Hummingbird, will give Google the foundation to evolve as mobile search grows and the experience of seeking information becomes infinitely more complex.

Other than information available from their blog or press conference, what else do we know about Hummingbird?

Hummingbird affected 90% of searches worldwide.

How is it possible that a change that affected 90% of searches went unperceived by the webmaster community?  Penguin only impacted 3% of queries, yet the impact was as loud as a 12.5 earthquake.

It stands to reason this wasn’t an algorithm impacting general search quality, but instead, focuses on data retrieval, artificial intelligence, and how data is accessed and presented to users.

When asked what Hummingbird impacts, Alpesh Sharma Stated, “With more complex queries, the algorithm can better Understand concepts vs. words as well as relationships between Concepts.”  So Hummingbird is focused on Natural Language Processing, thus being more visible in the very long, conversational tail.

Sharma also stated that Hummingbird is also a way to Present and reuse new services to improve search results, which will tie in nicely with the changes Google has rolled out in the last 24 months:
 

When you Search for Broad Topics, like “censorship” you will now see in the SERP’s links to detailed content about censorship.  Google now identifies “evergreen” articles that are increasingly broad and detailed, and presents them as part of their In-depth Articles.  The key to In-depth articles is that the sources are very established, Reputable Publications and the Articles are Long, Detailed and Descriptive.

Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

From a Strategy point of View this opens the horizon for companies and webmasters considerably. From a practical perspective, the need to identify the USP of each business and become authoritative within it is now a key criteria for continued SEO success. The comparison element that has been integrated suggests that semantic mark-up may begin to confer an advantage now when it comes to helping index information in products and services.

Even though the post was published ten months before the new search algorithm was announced, Tips for SEOs are especially relevant in light of the Hummingbird release:

• Businesses must understand and adapt to semantic search and the knowledge graph.
• Positioning yourself to be the provider of answers that people are seeking.
• Identify intent, needs and problems. Provide solutions and answers.
Look at queries and what they really need. Give them what the people behind the queries want.

More About Hummingbird will be Discussed During this Week’s show in New York City. The Conference includes an entire track devoted to “Semantic Search” with The Coming “Entity Search” Revolution session scheduled on day two (October 2) of the conference.


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Getting The Best Out Of The Worst: SEO Clients

The field of SEO is Complicated – you have to worry about algorithm updates, keyword density, changes in search traffic, and creating amazing content. In addition to this, there is the client who has their own ideas about what SEO is and How it should be implemented on their site.

With these inflexible ideas come clients who will be easy to work with and those that will take a bit more work.
A client that seems to come with “problems” isn’t essentially wrong, they just require you to expand your view on how to run your campaigns and collaborate with your SEO clients.

So how do you Deal with Clients who have their own ideas about how their campaign should be run? The first step is to analyze the situation and then prepare a solution.  So, where is your client coming from?
Once you believe their point of view, you can work towards rotating the client relationship into an ongoing partnership that is both productive and successful. 

The Unresponsive Client

The Situation: Sandy, the owner of a local company, was very excited to start improving her SEO with your company, but now she has missing steam and isn’t returning your phone calls or emails. You have reached out to her twice a week through email and have left some messages on her answering machine and with her secretary.

The Solution: Sandy is the owner, this means she has a lot on her plate and she might feel like she doesn’t have time to meet you. With that being said, make the attempt to get yourself on her schedule and meet with her. Set up a time to go visit Sandy at her office. By putting yourself in direct contact with Sandy, you will be able to ask her if she is pleased with your efforts and catch her up on her SEO campaign. Make sure to have a list of all probable questions, since you might not in contact with her again anytime soon.
Remember, Sandy is super busy so you need to be efficient, but also make sure she understands the value of your service and get her excited about the campaign again.

The Controlling Client
The Situation: Bill is the marketing coordinator at a local corporation. Bill is requesting that he approve every detail you want to modify on the site. This is creating a problem for results because he takes longer to approve changes than you would like.

The Solution: Bill isn’t wrong in wanting to have a say in his campaign, you just need to change the way you approach him. Since you are previously working with Bill, start preparing everything you want to do during the next month now.
Once you have a comprehensive list together, set up a timeline for when you will have things over to him for approval and dates they need to be approve by.
Make Bill feel like he is on the team and so he can see his significance to the campaign’s success.

The Know-It-All Client

The Situation: Kelvin is the vice president of an international company. He has come to you looking to improve his SEO and has a lot of ideas on how to do it. Once you work through his site pointing out places you can make improvements, he says that he will make those improvements and wants you to instead work on adding the up-and-coming technology to his site. The latest advancements aren’t standard yet and adding them to the site will prevent a large part of their goal audience from accurately seeing their website.

The Solution: Be honest with yourself and with Kelvin. You are not here to offer free ideas to Kelvin. Take a step back and examine your relationship. First try reasoning with him, show Kelvin that your skill set and tools will be able to take his campaign to a place he won’t be able to and let him know that the advanced technologies are not going to optimize his website. If he is still dead set on you applying the new technology on his site, then it might be time to end your relationship with Kelvin on the SEO front and look for other ways that you can aid him in his SEO efforts, such as a website redesign.

The Uninvolved Client
The Situation: Alpesh Sharma, a business owner, lives in a different part of the state. He has hired your firm to provide the SEO because she has heard great things about your company. He has told you that he just wants you to get his to the top of the search engine results. He doesn’t care how you do it, she just wants you to make it happen.

The Solution: Try to have as much contact with Alpesh Sharma as you need while remembering he has allowed you to make executive decisions. Alpesh Sharma will be a great client as long as you set his expectations and make sure he understands that SEO takes time and she can’t expect to be number one tomorrow. Let his know of successes and keep his updated weekly even if he doesn’t respond. He will be appreciative that you are trying to inform her of what has been going on with her SEO.

When it comes down to it, remember that even the toughest situations can be turned around. You just have to show the client your value with results. Let them know that you will be able to devote the time needed to their campaign on a standard basis. Fill them in on any major changes as you get ready to make them.

Even if you are only making minor changes, update them weekly so they feel involved. Don’t forget to set realistic expectations for search traffic and completely explain your process so that the client fully understands what they are getting from your services.

We can Execute Website Designing Ahmedabad or SEO Ahmedabad Projects on a White Label basis for you at a much lower cost than what it might be in-house!

Year 2013 Google SEO So Far

In the First Half of this Year, there has been a lot of SEO Related news Coming out from Google.
Google has Pushed Out Many new Algorithms, Made Many Changes to the search result Interfaces, Penalized many Websites and Tactics, as well as sent out many warnings about upcoming Penalties or Actions.

All of this was Covered in Depth on our Sister Site, Netway Design, but a recap is in order for our Alpesh Sharma .
 

Below, I will Summarize the changes in order of Google’s Panda algorithm, Penguin algorithm, and other algorithm updates and launches. I will then discuss some of the manual actions taken and then some of Google’s warnings and statements.

Google Panda Algorithm
Google’s Panda Algorithm launched in February 2011 and has since been at the top of the minds of webmasters and SEOs. In the past six months, we learned a lot about Panda. Google Recently Started to Roll Out Panda updates over a 10 day period and promised to not give us confirmations of Panda updates going forward.
Below are some of the stories we covered in the Past Six Months on this content Hungry Algorithm

• Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days
• Google Panda Update 25 Seems To Have Hit
• Google: We’re Unlikely To Confirm Current Or Future Panda Updates
• Google: Panda To Be Integrated Into The Search Algorithm (Panda Everflux)
• Google Panda Update Version #24; 1.2% Of Search Queries Impacted
• Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries

Google Penguin Algorithm
Google’s Penguin algorithm launched in April 2012, and while Panda looked closely at content, Penguin went after links pointing to a page. While Panda’s algorithm impacted a larger percentage of the search results, i.e., 12%, the Penguin update was probably felt more by SEOs, but only impacted about 3% of the search results.
We Counted Four Updates to the algorithm since its launch, but in 2013, Google significantly updated the algorithm calling it Penguin version 2.0.

The Previous Updates Happened as Such:

1. Penguin 1  On April 24, 2012 (Impacting ~3.1% of Queries)
2. Penguin 2  On May 26, 2012 (Impacting Less than 0.1%)
3. Penguin 3  On October 5, 2012 (Impacting ~ 0.3% of Queries)
4. Penguin 4  On May 22, 2013 (Impacting 2.3% of Queries)

Other Google Algorithm Updates/Launches
Outside of the big guns, Penguin and Panda, we had many other algorithm and launches from Google in the past six months.

From the PayDay loan algorithm, to mobile site speed and domain clustering – Google has been busy working on improving their relevancy and combating spammers.

Here are some of the major changes to the algorithm in the past six months.

• Google Payday Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries
• Google: Site Speed Penalty Coming To Mobile Web Sites
• Google Update Underway: But For Payday Or Panda?
• If That Was A Google Update You Felt, Google’s Not Confirming It
• Google’s Matt Cutts: Domain Clustering To Change Again; Fewer Results From Same Domain

Google’s Manual Actions:
Algorithms, such as those mentioned above, impact a wider base of sites, but Google also has an army of search quality analysts that patrol the Web to find sites manipulating their search results and getting by the algorithm. There is a difference between algorithm and manual penalties, and below are some of the manual actions Google has taken or promised to take in the past six months. Some of these impacted huge brands, while others impacted specific industries or Techniques.

Google To Take Action Against Fake Search Results Injected Into Browser History
After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials
Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit
“Text Link Ads” Was Latest Hit By Google’s Actions Against Link Sellers
Did Google Just Penalize Another Link Network? SAPE Links
Link Seller Linking To You? Google Says You Won’t Benefit From It.
Interflora Gets Its Google Rankings Back, 11 Days After Penalty
Google Dishes Out PageRank Penalties To UK Newspaper Web Sites For Selling Links

Google SEO Advice & Statements
Google has commonly given advice to the webmaster and SEO community over the years. Some of these come in the form of videos, blog posts and messages conveyed at search conferences. Below is a list of some of the more important tips and words of advice from Google in the past six months.

• Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings
• Links From Press Releases Do Have Ranking Benefit Despite What Google Says
• Google’s Cutts: We Don’t Ban Sites Critical Of Google, But Here Is Why We Do Penalize Sites…
• Google: Guest Blogging For Links? You Better Nofollow Those Links
• Google: PageRank Dilution Through A 301 Redirect Is A Myth
• Google’s Matt Cutts: Holding A Patent Doesn’t Mean We Use That Patent In Search Quality
• Q&A With Google’s Matt Cutts On What To Do If You Get A Manual Penalty
• The Top Five SEO Mistakes According To Google’s Matt Cutts
• Google: Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually
• Google’s Matt Cutts: Don’t Be The Sucker That Buys The Spammy Domain
• Google Publishes Its Search Quality Rating Guidelines For First Time

Source Coiepd From Marketingland

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SEO is Neither Dead nor Dying

In the Past Few Weeks, the Internet has exploded yet again with the latest Round of obituaries Dedicated to Search Engine Optimization. The same old questions pop up under a slightly different context. What is left for SEO when Google shoots down each new exploit and tactic? If every useful technique eventually becomes obsolete, What is the Point of Developing it to begin with?

These laments are heard every time the search engine wipes out another fraction of its search results. The most recent source of woe is Penguin 2.0, which cracked down on the spam backlinks that many still used despite repeated warnings from Google.
Besides shuffling a small Percentage of Pages, Penguin sent a message: The Wild West days of the Internet are over. The law is coming with guns blazing.

It is true that SEO has changed dramatically from its earliest days. In that sense, the SEO of keyword stuffing and link farming is well and truly dead. Arguing that optimization no longer has a place in online marketing, however, is short-sighted and dangerous. There have been many setbacks, but SEO is here to stay.

The Many “Deaths” of SEO
In 2010, Google Introduced its Newest Search Feature:
Google Instant. Rather than waiting for users to finish inputting a query, the search engine instead began throwing out suggestions while they typed, based in part on their browsing history. The decreased standardization of Web searches had some experts predicting the imminent demise of SEO.

Three years later, having survived both Panda, Penguin and social media, experts are still forecasting its doom. And that only covers the last few years; the gradual Progression of SEO Since Archie debuted in 1990 has seen many such panics, each as unfounded as the last.

Who Says SEO is dead?
Although SEO is still a Vital Factor in Internet Marketing, it no longer commands such prominence as in the Past. Many still use it as a blanket term to cover more than on-site optimization and link-building, but succeeding online now requires a strong social media presence as well. The old methods no longer work, and in that sense SEO is caught up in a constant cycle of innovation and limitation.

Others Making this Argument are less nuanced. Some use it for a sensationalist headline, while others claim to have discovered the technique that will fill the gap left by SEO. As with all things in the marketing community, take everything you read with a grain of salt.

Why SEO is Still Going Strong
As long as there are search engines, search engine optimization will be necessary to help worthy websites reach interested viewers. Given the incredible proliferation of websites and pages online, it is reasonable to assume that systems will always need a way to find information that users cannot. The methods, on the other hand, are sure to change, as well as the organizations setting the rules that govern them.

No Matter what name it goes by, search engine optimization is simply a means of bringing publishers and companies to readers for mutual benefit. This practice predates the Internet and will outlast it, but until the last search engine shuts down, SEO will remain a vital piece of any website’s business strategy.

Fresh SEO
The Question, then, is what Currently Works in SEO?
When a so-called expert Cannot find an answer that he likes, he declares optimization dead. Those who wish to maintain profiting from the remarkable opportunities of the Internet, yet, must stop and take stock of what has been gone behind.

Link Building has not been eliminated.
In fact, the need for high-quality inbound links has never been greater. Moderately than paying for or spamming links, webmasters must now court recommendations from trustworthy websites and social media users. It demands effort, helpfulness and co-operation. The speedy tricks are being selected off one by one, and real finesse is now needed to fetch a page to the top of the rankings.

Adapting to the Future
In a few months, the outrage and despair of Penguin 2.0 will have faded into the background, only to be replaced by a new harbinger of doom. Through it all, Google will keep moving toward its vision for a strong search environment: one free of spam, Exploitation and excessive Commercialization. Anyone who pays attention to the Rumblings of the giant’s press releases and mouthpieces like Matt Cutts should never be taken by shock.

So, when everything is considered, it is not SEO that is dying, but rather the obvious black-hat methods that have flourished unregulated for so long. Google and its fellow search engines are ushering in a more civilized era in online marketing.
Who will pull ahead and who will lag behind remains to be seen.

What are your views?
Is there still a place for SEO or is Google analytically killing the SEO industry?
Post your Thoughts in the Comments section.

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3 Internet Marketing Mistakes To Desire To Avoid

One of the Great things about internet marketing is that allows you to measure your return on investment fairly simply…if you’re doing it right. The following three mistakes Made by many internet marketers, however, make it extremely complex to measure your return on investment.
If you can correct them, then you can ensure that you’re using your marketing dollars wisely and making the most of your marketing efforts.

1. You’re Not Making the auction. The whole purpose of a business website is to compel your visitors to purchase your product or service. This means that you have to sell what you’ve got. You can’t just assume that your visitors are going to poke around your site and be so overwhelmed by the magnificence of what you have to offer that they’re just going to jump right in and buy. You have to motivate them to buy. You have to ask them to buy. So just counting a “Contact us” button or a “Request a demo” button isn’t going to do the deception. You need to have various offers on your website, offers that your visitors will have a hard time refusing. You need to have clear calls to action that motivate your customers to do something right now. And your landing pages require to be designed well so that visitors will see and react to your offers and calls to action contained therein.

Make sure that you have plenty of offers, and make sure that those offers help your visitors make the connection between the confront they are facing and the product you are offering. You compel potential customers by showing them that your product helps them go in the right direction.

2. You Haven’t Done Your Keyword Research. Most business owners truly believe that they’ve done sufficient keyword research when they’ve really only scratched the surface. Keyword research needs to be an ongoing process rather than a one-time endeavor. It isn’t sufficient to give your webmaster a list of keywords to use when creating your website and then call it a day.

Effective keyword research involves a number of factors. These include: identifying relevant keywords, identifying which keywords have high search volume, identifying which keywords are easy to rank for, constantly monitoring traffic generated by each keyword, and formative which keywords are turning into leads. If you do this normally and rigorously, you may be able to expand your traffic up to tenfold.

3. You Don’t Know Where Your Leads are Coming From. This is the key to internet marketing. When you know where your leads are coming from, you can determine what you’re doing right and what you’re doing wrong in your labors to attract potential customers. The most important thing to do is to figure out which efforts are attracting the visitors who become your leads. What works most effectively for you? Keyword optimization? Social media sites? Focus on those and you’ll see that your leads increase. Avoid spending too much time worrying about how many page views you have or how long your visitors spend clicking around on your site. Those factors aren’t going to tell you anything valuable and they aren’t going to help you make the needed changes that will amplify traffic to your site.

Internet marketing professionals and SEO experts are invaluable when it comes to helping you figure out the kinds of mistakes you’re marketing in your internet marketing strategy, so don’t hesitate to solicit their input as you exact the errors you’ve been making so far. While the task of fixing your mistakes may seem overwhelming, these professionals have the experience and expertise to quickly determine how you can turn your internet marketing campaign around so that it works for you. join your mistakes quickly and see how your industry grows!

The Year of the Panda and Penguin

In 2012, Google prepared some very big algorithm updates – namely, Panda and Penguin that introduced a way for Google “bots” or spiders to superior understand a website’s content and meaning. It also changed some fundamental ranking signals to penalize low-quality websites and give more weight to quality signals like fresh content and social media commitment. So after several iterations of Panda and Penguin updates all year long, do you know which changes can actually help or hurt your rankings in the coming year?
Here’s a recap of some of the biggest changes from Panda and Penguin in 2012:

Low Quality Content
Google bot are now smart enough to tell if the content on a website is poorly written, is keyword stuffed, has spelling or punctuation errors, and is riddled with ads or third-party links, or a myriad of other ranking signals that indicate a site’s quality (or lack thereof). This particular change knocked out many formerly high-profile “content-farm” sites and low-quality article sites from the top search positions, allowing higher-quality, more related sites to rise to the top of the results – giving users links to better content.

Subtract: If you have published low-quality syndicated articles or have poorly written content (even if you wrote it!) on your web pages, it’s time to re-think and re-write for the new rules.

Freshness Counts
Google’s “freshness” ranking signals are highly important, while inbound links have become less important. Simply put, if you don’t add fresh content to your website regularly, don’t expect to do well in Google’s search engine results. Google’s freshness ranking signals focus on three key areas; 1) recent events or trending topics, 2) inveterate events such as the Super bowl or elections, and 3) recently updated or “fresh” content discovered on a website.

Subtract: Add new content or update the existing content on your website as part of your marketing activities each month, because sites with “fresh” content get better quality scores and higher search positions than sites that have not been updated in a while.

Originality Counts, Too
With the Panda and Penguin updates, original content is now one of the most important ranking signals that Google uses in evaluating a website’s quality and determining ranking positions. Today, instead of flimsy content and “unnatural” inbound link building, sites require solid, original content that attracts links organically. If you don’t have the time or skills to write original content, hire someone who does – it’s that important.

In 2013, it will also matter who creates the content, and who does the linking out to that content – which is why Google is pushing businesses to get active on their Google+ profiles. According to many SEO experts, Google’s “Author Rank” now has the potential to be the biggest algorithmic signal for SEO since the hyperlink itself.

The Google Authorship feature lets authors tag their own original content (articles, web pages, posts, etc.) as belonging specifically to them by tying it to their Google+ accounts. Google already uses Authorship to help identify duplicate content on the web and provide rich snippets (images, video) in search results, but it is also likely that Google uses both Authorship and Google+ popularity as ranking signals as well.

Subtract: If you publish original content (tied to your Google+ profile) and your competitors do not, which business do you think will be listed higher in Google’s search results?



Social Bang
Google now uses social “content” in its search results (e.g., “sharing” on Facebook, re-tweets on Twitter, posts on Google+, etc.). However – don’t just slap together a business profile or two on the social sites! In order to be triumphant, your social profiles should not only match your existing branding (colors, logo, marketing message), but must also provide valuable content that will resonate with customers. A Social Profile that just sits there (or spews pre-canned robo-posts) provides little value to visitors and no value to Google in trying to evaluate your Social Force.

Subtract: An active social presence matters – a lot. If you don’t currently have a marketing strategy that includes regular posts and sharing on social media, you need to think about including this for 2013. Marketing today demands a multi-channel advance (e.g., website, social media, mobile, SMS, SEO, etc.) in order to reach your customers and prospects effectively and score quality points in Google.

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Technically Sound planning
Today, Google has little regard for websites that are built with non-standard code or contain technical errors. If your site was built with a freebie template, uses tables-based design or Flash code, or was created more than two years ago, it is probably time to re-evaluate the architecture of your site and repair or rebuild as necessary. If your site does not have the basic technical elements right, you have very little chance of getting Google’s attention – or rankings.

Subtract: Google rewards websites that conform with its quality guidelines, which means that if you have not been keeping up with Google’s changes (e.g., using standards-based code, valid CSS tags, correct meta data, etc.), it’s time to get your site in technical profile.

What Matters for 2013
The year of the Panda and Penguin brought about some pretty substantial changes in the way Google evaluates and ranks websites, and if you’re still thinking that inbound links and keywords are the path to good rankings in Google, you need to assume again. While many of the tried-and-true SEO strategies are still in use by Google, they are less important today than ever before. So for 2013, the Panda/Penguin updates mean that your Google strategy must comprise:

• High-Quality Content (no Pre-canned Articles or Poorly written Page Content)
• Regular Updates (Freshness)
• Original Content (With Author Rank)
• Social Impact (Useful, Quality Posts that are shared socially)
• Technical Correctness (Standards-Based Code, Error-Free HTML, no Templates or Flash, Etc.)

In the Coming Year, Experts Expect that marketing channels will maintain to mesh together – For Example, the way that Google now uses social media signals as SEO Ranking Factors – so you’re marketing strategy needs to contain multiple channels as well. The Panda/Penguin updates have fundamentally changed the way in which your website is evaluated and ranked by Google, so Proceed Accordingly.

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5 Mysterious Keyword Research Tips To Boost Your Online Traffic

Are you having a hard time finding out which keywords to target for your SEO and PPC campaigns?

Let me show you 5 Keyword Research Tips that will end your Keyword research problems.

1. Swipe your Competitor’s Keyword Research
Why not let your “established” and “authority” competitors do the keyword research for you?

You can ethically “swipe” your competitor’s keywords by using these Google’s Free Keyword Tool.

Use Google Keyword Tool
Here’s what you need to do.

List at least 5 top competitors that are ranking in the top results for your targeted terms or niche.

Let me use “Keyword Research Tips” as an example of a keyword/keyword theme that I would like to target.

I will then Paste the Top 5 URLs that are ranking for this term in Google Keyword Tool’s Website Box

Change your location and language based on your targeted demographic. Choose Global and English if you are targeting a worldwide audience.
Choose exact match or phrase match as keyword match types.
I prefer to use phrase matches because it can help me find “hidden long tail keywords” later on.

The great thing about this strategy is that you’ll immediately see the search volumes for the keywords you’ve chosen.

Select keywords that you think will be relevant to your niche and group them together to create tightly themed set of keywords.

2. Find hidden long tail keywords in the phrase-match/exact match difference
This strategy can help you uncover hidden long tail keywords that might be less competitive than most keywords.
The secret here is the difference between Phrase Match and Exact Match Search volumes.

Google Keyword Tool usually shows the Phrase match and Exact match search volumes, but they seldom release related long tail keywords to target for your SEO and PPC campaigns.

Basically, you’ll need to find the phrase match and exact match search volume of a particular keyword.

If there’s a huge difference between the search volumes, then you have a winning keyword.

Try to find the “missing long tail keywords” through Google instant searches or try some PPC advertising to drive some impressions and clicks which will help you identify these “hidden keyword opportunities”.
Here’s an example of what I mean:

SEO Tools (in Google Global Search)
“seo tools” (phrase match) = 90,500
[seo tools] (exact match) = 33,100
“SEO Tools” Phrase Match/Exact Match Difference = 57,400
SEO Services (in Google Global Search)
“seo services” (phrase match) = 246,000
[seo services] (exact match) = 49,500
“SEO Services” Phrase Match/Exact Match Difference = 196,500
Obviously the bigger opportunity lies in optimizing for the term “SEO Services” since it has 196,500 hidden long tail keywords.
These hidden long tail keywords includes:
“seo services canada”
“seo services toronto”
and more
The idea here is to find keywords that have huge differences between the search volumes of the phrase and exact match and create content around those keywords.

3. Blog on upcoming events and product launches
Monitor competitor product releases, industry updates and industry news.
If you can rank and optimize for keywords that are not being searched today, but will be highly searched in the future, then you’re in a great position to generate tons of traffic for that search term.
Here are just a few examples:

Date Based Searches
Black Friday 2013
Boxing Day 2013
Product launches
[Product name] launch
[Product name] review
[Product name] information

Basically, these strategy relies on anticipating keywords that will be highly searched in the future. These keywords are easier to rank in the search engines because no one is still optimizing for these terms.

4. Add geo-targeted search terms to your Keywords for Local Search
If you are promoting a local business, or you offer products and services to a local demographic, adding geo-location keywords for search can help you rank a lot faster than regular keywords.
Here’s another example.
If you want to optimize for “Seo Services” it might take you several months, or even years to outrank your competition.
Instead try adding geo locations to your keywords:

“Seo services Canada”
“Seo services Toronto”

These keywords might have less search volumes, but they are highly targeted and more likely to convert than the Fat Head keywords.
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5. Mine your existing Google Analytics Data for Long Tail Keywords that you might have missed
Do you know that you can find tons of keyword research data from your existing Google Analytics data? Of course this will only work for old websites with some organic or paid search traffic before. Using Google Analytics Regular Filters you can create a list of long tail keywords.

You can filter keywords with 3, 4,5,6,7 or more keywords in the search phrase. This will help you find content ideas, keywords opportunities that you might want to include in your next blog post.

I’ve created a Google Analytics Dashboard to help you find these keywords quickly.
Make sure you’re signed in to Google Analytics. And there you have it, 5 Unconventional Keyword Research Tips that can help solve your Keyword research problems.
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