SEO is Neither Dead nor Dying

In the Past Few Weeks, the Internet has exploded yet again with the latest Round of obituaries Dedicated to Search Engine Optimization. The same old questions pop up under a slightly different context. What is left for SEO when Google shoots down each new exploit and tactic? If every useful technique eventually becomes obsolete, What is the Point of Developing it to begin with?

These laments are heard every time the search engine wipes out another fraction of its search results. The most recent source of woe is Penguin 2.0, which cracked down on the spam backlinks that many still used despite repeated warnings from Google.
Besides shuffling a small Percentage of Pages, Penguin sent a message: The Wild West days of the Internet are over. The law is coming with guns blazing.

It is true that SEO has changed dramatically from its earliest days. In that sense, the SEO of keyword stuffing and link farming is well and truly dead. Arguing that optimization no longer has a place in online marketing, however, is short-sighted and dangerous. There have been many setbacks, but SEO is here to stay.

The Many “Deaths” of SEO
In 2010, Google Introduced its Newest Search Feature:
Google Instant. Rather than waiting for users to finish inputting a query, the search engine instead began throwing out suggestions while they typed, based in part on their browsing history. The decreased standardization of Web searches had some experts predicting the imminent demise of SEO.

Three years later, having survived both Panda, Penguin and social media, experts are still forecasting its doom. And that only covers the last few years; the gradual Progression of SEO Since Archie debuted in 1990 has seen many such panics, each as unfounded as the last.

Who Says SEO is dead?
Although SEO is still a Vital Factor in Internet Marketing, it no longer commands such prominence as in the Past. Many still use it as a blanket term to cover more than on-site optimization and link-building, but succeeding online now requires a strong social media presence as well. The old methods no longer work, and in that sense SEO is caught up in a constant cycle of innovation and limitation.

Others Making this Argument are less nuanced. Some use it for a sensationalist headline, while others claim to have discovered the technique that will fill the gap left by SEO. As with all things in the marketing community, take everything you read with a grain of salt.

Why SEO is Still Going Strong
As long as there are search engines, search engine optimization will be necessary to help worthy websites reach interested viewers. Given the incredible proliferation of websites and pages online, it is reasonable to assume that systems will always need a way to find information that users cannot. The methods, on the other hand, are sure to change, as well as the organizations setting the rules that govern them.

No Matter what name it goes by, search engine optimization is simply a means of bringing publishers and companies to readers for mutual benefit. This practice predates the Internet and will outlast it, but until the last search engine shuts down, SEO will remain a vital piece of any website’s business strategy.

Fresh SEO
The Question, then, is what Currently Works in SEO?
When a so-called expert Cannot find an answer that he likes, he declares optimization dead. Those who wish to maintain profiting from the remarkable opportunities of the Internet, yet, must stop and take stock of what has been gone behind.

Link Building has not been eliminated.
In fact, the need for high-quality inbound links has never been greater. Moderately than paying for or spamming links, webmasters must now court recommendations from trustworthy websites and social media users. It demands effort, helpfulness and co-operation. The speedy tricks are being selected off one by one, and real finesse is now needed to fetch a page to the top of the rankings.

Adapting to the Future
In a few months, the outrage and despair of Penguin 2.0 will have faded into the background, only to be replaced by a new harbinger of doom. Through it all, Google will keep moving toward its vision for a strong search environment: one free of spam, Exploitation and excessive Commercialization. Anyone who pays attention to the Rumblings of the giant’s press releases and mouthpieces like Matt Cutts should never be taken by shock.

So, when everything is considered, it is not SEO that is dying, but rather the obvious black-hat methods that have flourished unregulated for so long. Google and its fellow search engines are ushering in a more civilized era in online marketing.
Who will pull ahead and who will lag behind remains to be seen.

What are your views?
Is there still a place for SEO or is Google analytically killing the SEO industry?
Post your Thoughts in the Comments section.

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3 Internet Marketing Mistakes To Desire To Avoid

One of the Great things about internet marketing is that allows you to measure your return on investment fairly simply…if you’re doing it right. The following three mistakes Made by many internet marketers, however, make it extremely complex to measure your return on investment.
If you can correct them, then you can ensure that you’re using your marketing dollars wisely and making the most of your marketing efforts.

1. You’re Not Making the auction. The whole purpose of a business website is to compel your visitors to purchase your product or service. This means that you have to sell what you’ve got. You can’t just assume that your visitors are going to poke around your site and be so overwhelmed by the magnificence of what you have to offer that they’re just going to jump right in and buy. You have to motivate them to buy. You have to ask them to buy. So just counting a “Contact us” button or a “Request a demo” button isn’t going to do the deception. You need to have various offers on your website, offers that your visitors will have a hard time refusing. You need to have clear calls to action that motivate your customers to do something right now. And your landing pages require to be designed well so that visitors will see and react to your offers and calls to action contained therein.

Make sure that you have plenty of offers, and make sure that those offers help your visitors make the connection between the confront they are facing and the product you are offering. You compel potential customers by showing them that your product helps them go in the right direction.

2. You Haven’t Done Your Keyword Research. Most business owners truly believe that they’ve done sufficient keyword research when they’ve really only scratched the surface. Keyword research needs to be an ongoing process rather than a one-time endeavor. It isn’t sufficient to give your webmaster a list of keywords to use when creating your website and then call it a day.

Effective keyword research involves a number of factors. These include: identifying relevant keywords, identifying which keywords have high search volume, identifying which keywords are easy to rank for, constantly monitoring traffic generated by each keyword, and formative which keywords are turning into leads. If you do this normally and rigorously, you may be able to expand your traffic up to tenfold.

3. You Don’t Know Where Your Leads are Coming From. This is the key to internet marketing. When you know where your leads are coming from, you can determine what you’re doing right and what you’re doing wrong in your labors to attract potential customers. The most important thing to do is to figure out which efforts are attracting the visitors who become your leads. What works most effectively for you? Keyword optimization? Social media sites? Focus on those and you’ll see that your leads increase. Avoid spending too much time worrying about how many page views you have or how long your visitors spend clicking around on your site. Those factors aren’t going to tell you anything valuable and they aren’t going to help you make the needed changes that will amplify traffic to your site.

Internet marketing professionals and SEO experts are invaluable when it comes to helping you figure out the kinds of mistakes you’re marketing in your internet marketing strategy, so don’t hesitate to solicit their input as you exact the errors you’ve been making so far. While the task of fixing your mistakes may seem overwhelming, these professionals have the experience and expertise to quickly determine how you can turn your internet marketing campaign around so that it works for you. join your mistakes quickly and see how your industry grows!

The Year of the Panda and Penguin

In 2012, Google prepared some very big algorithm updates – namely, Panda and Penguin that introduced a way for Google “bots” or spiders to superior understand a website’s content and meaning. It also changed some fundamental ranking signals to penalize low-quality websites and give more weight to quality signals like fresh content and social media commitment. So after several iterations of Panda and Penguin updates all year long, do you know which changes can actually help or hurt your rankings in the coming year?
Here’s a recap of some of the biggest changes from Panda and Penguin in 2012:

Low Quality Content
Google bot are now smart enough to tell if the content on a website is poorly written, is keyword stuffed, has spelling or punctuation errors, and is riddled with ads or third-party links, or a myriad of other ranking signals that indicate a site’s quality (or lack thereof). This particular change knocked out many formerly high-profile “content-farm” sites and low-quality article sites from the top search positions, allowing higher-quality, more related sites to rise to the top of the results – giving users links to better content.

Subtract: If you have published low-quality syndicated articles or have poorly written content (even if you wrote it!) on your web pages, it’s time to re-think and re-write for the new rules.

Freshness Counts
Google’s “freshness” ranking signals are highly important, while inbound links have become less important. Simply put, if you don’t add fresh content to your website regularly, don’t expect to do well in Google’s search engine results. Google’s freshness ranking signals focus on three key areas; 1) recent events or trending topics, 2) inveterate events such as the Super bowl or elections, and 3) recently updated or “fresh” content discovered on a website.

Subtract: Add new content or update the existing content on your website as part of your marketing activities each month, because sites with “fresh” content get better quality scores and higher search positions than sites that have not been updated in a while.

Originality Counts, Too
With the Panda and Penguin updates, original content is now one of the most important ranking signals that Google uses in evaluating a website’s quality and determining ranking positions. Today, instead of flimsy content and “unnatural” inbound link building, sites require solid, original content that attracts links organically. If you don’t have the time or skills to write original content, hire someone who does – it’s that important.

In 2013, it will also matter who creates the content, and who does the linking out to that content – which is why Google is pushing businesses to get active on their Google+ profiles. According to many SEO experts, Google’s “Author Rank” now has the potential to be the biggest algorithmic signal for SEO since the hyperlink itself.

The Google Authorship feature lets authors tag their own original content (articles, web pages, posts, etc.) as belonging specifically to them by tying it to their Google+ accounts. Google already uses Authorship to help identify duplicate content on the web and provide rich snippets (images, video) in search results, but it is also likely that Google uses both Authorship and Google+ popularity as ranking signals as well.

Subtract: If you publish original content (tied to your Google+ profile) and your competitors do not, which business do you think will be listed higher in Google’s search results?



Social Bang
Google now uses social “content” in its search results (e.g., “sharing” on Facebook, re-tweets on Twitter, posts on Google+, etc.). However – don’t just slap together a business profile or two on the social sites! In order to be triumphant, your social profiles should not only match your existing branding (colors, logo, marketing message), but must also provide valuable content that will resonate with customers. A Social Profile that just sits there (or spews pre-canned robo-posts) provides little value to visitors and no value to Google in trying to evaluate your Social Force.

Subtract: An active social presence matters – a lot. If you don’t currently have a marketing strategy that includes regular posts and sharing on social media, you need to think about including this for 2013. Marketing today demands a multi-channel advance (e.g., website, social media, mobile, SMS, SEO, etc.) in order to reach your customers and prospects effectively and score quality points in Google.

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Technically Sound planning
Today, Google has little regard for websites that are built with non-standard code or contain technical errors. If your site was built with a freebie template, uses tables-based design or Flash code, or was created more than two years ago, it is probably time to re-evaluate the architecture of your site and repair or rebuild as necessary. If your site does not have the basic technical elements right, you have very little chance of getting Google’s attention – or rankings.

Subtract: Google rewards websites that conform with its quality guidelines, which means that if you have not been keeping up with Google’s changes (e.g., using standards-based code, valid CSS tags, correct meta data, etc.), it’s time to get your site in technical profile.

What Matters for 2013
The year of the Panda and Penguin brought about some pretty substantial changes in the way Google evaluates and ranks websites, and if you’re still thinking that inbound links and keywords are the path to good rankings in Google, you need to assume again. While many of the tried-and-true SEO strategies are still in use by Google, they are less important today than ever before. So for 2013, the Panda/Penguin updates mean that your Google strategy must comprise:

• High-Quality Content (no Pre-canned Articles or Poorly written Page Content)
• Regular Updates (Freshness)
• Original Content (With Author Rank)
• Social Impact (Useful, Quality Posts that are shared socially)
• Technical Correctness (Standards-Based Code, Error-Free HTML, no Templates or Flash, Etc.)

In the Coming Year, Experts Expect that marketing channels will maintain to mesh together – For Example, the way that Google now uses social media signals as SEO Ranking Factors – so you’re marketing strategy needs to contain multiple channels as well. The Panda/Penguin updates have fundamentally changed the way in which your website is evaluated and ranked by Google, so Proceed Accordingly.

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