What is Google Panda?
As of early 2011, Google prepared several changes in the way it ranks websites
and pages in its aim to give an improved result to online searchers. They made various
changes to their search algorithm which will aim to be a better moderator of
the quality and content of a website. Hence, it aims to rank the low quality
websites that are not as accepted and useful at a lower rank, and those high quality websites that can confirm to be very useful to a person at a higher
rank.
Difficulty with Google Panda:
Though these forces seem like a good move, it is nothing
of the type for website owners. There have been many claims that after the
happening of the Google Panda, there have been important falls in the traffic
of their websites. What they mean to say is that since the changes made in the
search algorithms by Google, they have skilled some notable falls in their
number of visitors. This could mean only one thing and that is that after the
Google Panda, a lot of websites have been given a lower ranking as judge to the
grade they were at before these changes. Though the intention of Google was not
to harm any of these websites but to clear spam from their searches, they have
managed to cause falls in traffic for some authentic websites as well. However
there are a number of solutions to this problem as well where one can get back
his rank on Google's listings.
Explanation to Google Panda:
Since after the Google Panda, many businesses claimed to have lost traffic.
Hence, Google released some needle as to what they are looking for in a website
for it to be ranked high. Following these pointers, a website can not only develop
back its original location but also the better it does the more higher it will
be ranked.
Some of the following are the solutions to the problems caused by Google Panda:
One of the first solutions is to read those pointers
released by Google and realize the things that Google doesn't want on a website
and then cross check that with your own website. A link to the pointers is
located at the bottom of this article. Those unwanted things might be some
indicators of spam used by Google and your website marking them may lead Google
to mistake your website for a spam. Removing all that content and data from
your website will effect in you raising yourself quite high on the rankings of
Google.
Then of course one of the major changes by Google Panda came because of the content of a website. Websites that purely featured ads were removed. Also websites that were grammatically flawed, were in a Native language, were not consistent with their content and keywords also fell a few places in the ranking, hence one must cover all those areas to recover a higher rank on Google.
The website content should be original. Not copied, not rewritten but only original as while copied content is ruled out, rewritten content faces major falls in their ranks as well.
Also a major factor is through social media; Google now trusts websites who has a lot of contact from social sites such as Facebook, Twitter, Linkedin, Google Plus, etc. Also, bookmarkingyour websites by other viewers through social bookmarking plus also tells Google that people trust your website and will help it rank higher.
Hence when hit by Google Panda, one need not worry. Just
follow these solutions and your website will do just fine.
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