5 Mysterious Keyword Research Tips To Boost Your Online Traffic

Are you having a hard time finding out which keywords to target for your SEO and PPC campaigns?

Let me show you 5 Keyword Research Tips that will end your Keyword research problems.

1. Swipe your Competitor’s Keyword Research
Why not let your “established” and “authority” competitors do the keyword research for you?

You can ethically “swipe” your competitor’s keywords by using these Google’s Free Keyword Tool.

Use Google Keyword Tool
Here’s what you need to do.

List at least 5 top competitors that are ranking in the top results for your targeted terms or niche.

Let me use “Keyword Research Tips” as an example of a keyword/keyword theme that I would like to target.

I will then Paste the Top 5 URLs that are ranking for this term in Google Keyword Tool’s Website Box

Change your location and language based on your targeted demographic. Choose Global and English if you are targeting a worldwide audience.
Choose exact match or phrase match as keyword match types.
I prefer to use phrase matches because it can help me find “hidden long tail keywords” later on.

The great thing about this strategy is that you’ll immediately see the search volumes for the keywords you’ve chosen.

Select keywords that you think will be relevant to your niche and group them together to create tightly themed set of keywords.

2. Find hidden long tail keywords in the phrase-match/exact match difference
This strategy can help you uncover hidden long tail keywords that might be less competitive than most keywords.
The secret here is the difference between Phrase Match and Exact Match Search volumes.

Google Keyword Tool usually shows the Phrase match and Exact match search volumes, but they seldom release related long tail keywords to target for your SEO and PPC campaigns.

Basically, you’ll need to find the phrase match and exact match search volume of a particular keyword.

If there’s a huge difference between the search volumes, then you have a winning keyword.

Try to find the “missing long tail keywords” through Google instant searches or try some PPC advertising to drive some impressions and clicks which will help you identify these “hidden keyword opportunities”.
Here’s an example of what I mean:

SEO Tools (in Google Global Search)
“seo tools” (phrase match) = 90,500
[seo tools] (exact match) = 33,100
“SEO Tools” Phrase Match/Exact Match Difference = 57,400
SEO Services (in Google Global Search)
“seo services” (phrase match) = 246,000
[seo services] (exact match) = 49,500
“SEO Services” Phrase Match/Exact Match Difference = 196,500
Obviously the bigger opportunity lies in optimizing for the term “SEO Services” since it has 196,500 hidden long tail keywords.
These hidden long tail keywords includes:
“seo services canada”
“seo services toronto”
and more
The idea here is to find keywords that have huge differences between the search volumes of the phrase and exact match and create content around those keywords.

3. Blog on upcoming events and product launches
Monitor competitor product releases, industry updates and industry news.
If you can rank and optimize for keywords that are not being searched today, but will be highly searched in the future, then you’re in a great position to generate tons of traffic for that search term.
Here are just a few examples:

Date Based Searches
Black Friday 2013
Boxing Day 2013
Product launches
[Product name] launch
[Product name] review
[Product name] information

Basically, these strategy relies on anticipating keywords that will be highly searched in the future. These keywords are easier to rank in the search engines because no one is still optimizing for these terms.

4. Add geo-targeted search terms to your Keywords for Local Search
If you are promoting a local business, or you offer products and services to a local demographic, adding geo-location keywords for search can help you rank a lot faster than regular keywords.
Here’s another example.
If you want to optimize for “Seo Services” it might take you several months, or even years to outrank your competition.
Instead try adding geo locations to your keywords:

“Seo services Canada”
“Seo services Toronto”

These keywords might have less search volumes, but they are highly targeted and more likely to convert than the Fat Head keywords.
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5. Mine your existing Google Analytics Data for Long Tail Keywords that you might have missed
Do you know that you can find tons of keyword research data from your existing Google Analytics data? Of course this will only work for old websites with some organic or paid search traffic before. Using Google Analytics Regular Filters you can create a list of long tail keywords.

You can filter keywords with 3, 4,5,6,7 or more keywords in the search phrase. This will help you find content ideas, keywords opportunities that you might want to include in your next blog post.

I’ve created a Google Analytics Dashboard to help you find these keywords quickly.
Make sure you’re signed in to Google Analytics. And there you have it, 5 Unconventional Keyword Research Tips that can help solve your Keyword research problems.
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Backlink Checking: Track of Your Existing Links

When you've put a lot of effort in acquiring links to your website, you want to make sure these links aren't lost at any time.

When Multiple links are removed or changed within a short timeframe this is a strong signal to search engines that these links could have been attained unnaturally.

While Penguin, Google has gotten a lot improved at finding all parallel links. You might lose the worth for all of them when only a couple is tagged as obviously unnatural.

Monitoring which links are removed and which links are unclear over time allows you to take action ahead of Google does. So how do you proficiently keep track of your existing links?

Why Monitor Existing Links?

Sometimes you deal more than just the fine content on your website with a link partner. Although natural links should be seen as votes of confidence, sometimes a link is an agreed obligation for business partners, discounts, or other deals.

To see if they keep their end of the bargain it isn't sufficient to check on them once. Far too often links are removed following a pair of months.

Google spam detection is all regarding patterns in your link profile. Groups of similar links are seen as degrees of normal behavior and appreciated as such. When multiple links in a group start to behave less natural, the whole group will be affected negatively.

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Automated Link Alerts

Checking 50 links once a month is the most you should be willing to do physically. When you need to monitor over 50 links you're needy on automated tools that alert you when a link has been changed.

You can choose between a variety of solutions that run as a desktop application or as web-based service. When selecting the right service for you, make sure that it has a variety of options to send you alerts and keep in intellect that the more frequently it re-checks links, the better.

What Changes are Important?

The most significant change to monitor is losing a link. You need to recognize if just the link has been removed or the entire page it was on. The latter often happens by accident, but the first requires aware action from your partner.

It's also important to find out when the details of a link are altered. Your link partner might add a nofollow or adds associate tracking to the link. All changes to link specifics including anchor text and landing page should be monitored.

Different Tools

If you aren't using expensive tools like imposing SEO, which has “Lost Links” as just one of their options, there are a variety of alternatives that offer just backlink monitoring. Here are just a couple of solutions:

Majestic SEO

Pro: Allows you to excavate deep within all your links and you don't have to pre-select which links to monitor.

Con: Doesn't have regular alerts and doesn't report on changes, just on lost links within the last six months.

Link Assistant

Pro: Has a lot of further features to keep track of all link deals.

Con: Runs from your local machine and is based on the unwanted practice of link trades.

Linkody

Pro: Reports on every change to your link in detail. Linkody re-checks daily and sends automated alerts. It combines a variety of methods of link discovery and can even report on early placement.

Con: Can only be used for backlink monitoring. Similar functionality is obtainable in complete services like Jetrank and Raven.

Acting on Changed/Lost Links

Once you take delivery of an alert, try to find out what the original deal with that partner was. Contact them as soon as possible to resurrect the link in time before Google flags it.

Although I'm a big fan of Naturally acquired links, you need to guard those link-gems you accidentally or intentionally acquired. Backlink monitoring is one of those things too few of us do.
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See More: http://seonewsgoogle.blogspot.in/2013/05/backlinks-keeps-tracking-your-links.html