When you've put a lot of effort in acquiring links to
your website, you want to make sure these links aren't lost at any time.
When Multiple links are removed or changed within a short
timeframe this is a strong signal to search engines that these links could have
been attained unnaturally.
While Penguin, Google has gotten a lot improved at
finding all parallel links. You might lose the worth for all of them when only
a couple is tagged as obviously unnatural.
Monitoring which links are removed and which links are
unclear over time allows you to take action ahead of Google does. So how do you
proficiently keep track of your existing links?
Why Monitor
Existing Links?
Sometimes you deal more than just the fine content on
your website with a link partner. Although natural links should be seen as
votes of confidence, sometimes a link is an agreed obligation for business
partners, discounts, or other deals.
To see if they keep their end of the bargain it isn't
sufficient to check on them once. Far too often links are removed following a pair
of months.
Google spam detection is all regarding patterns in your
link profile. Groups of similar links are seen as degrees of normal behavior
and appreciated as such. When multiple links in a group start to behave less
natural, the whole group will be affected negatively.
Automated Link
Alerts
Checking 50 links once a month is the most you should be
willing to do physically. When you need to monitor over 50 links you're needy
on automated tools that alert you when a link has been changed.
You can choose between a variety of solutions that run as
a desktop application or as web-based service. When selecting the right service
for you, make sure that it has a variety of options to send you alerts and keep
in intellect that the more frequently it re-checks links, the better.
What Changes are
Important?
The most significant change to monitor is losing a link.
You need to recognize if just the link has been removed or the entire page it
was on. The latter often happens by accident, but the first requires aware
action from your partner.
It's also important to find out when the details of a
link are altered. Your link partner might add a nofollow or adds associate
tracking to the link. All changes to link specifics including anchor text and
landing page should be monitored.
Different Tools
If you aren't using expensive tools like imposing SEO,
which has “Lost Links” as just one of their options, there are a variety of
alternatives that offer just backlink monitoring. Here are just a couple of
solutions:
Majestic SEO
Pro: Allows you to excavate deep within all your links
and you don't have to pre-select which links to monitor.
Con: Doesn't have regular alerts and doesn't report on
changes, just on lost links within the last six months.
Link Assistant
Pro: Has a lot of further features to keep track of all
link deals.
Con: Runs from your local machine and is based on the
unwanted practice of link trades.
Linkody
Pro: Reports on every change to your link in detail.
Linkody re-checks daily and sends automated alerts. It combines a variety of methods
of link discovery and can even report on early placement.
Con: Can only be used for backlink monitoring. Similar
functionality is obtainable in complete services like Jetrank and Raven.
Acting on
Changed/Lost Links
Once you take delivery of an alert, try to find out what
the original deal with that partner was. Contact them as soon as possible to
resurrect the link in time before Google flags it.
Although I'm a big fan of Naturally acquired links, you
need to guard those link-gems you accidentally or intentionally acquired.
Backlink monitoring is one of those things too few of us do.
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