Latest Developing an SEO Strategy

SEO is short for "search engine optimization."
To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box. There are many search engine optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own.

Search engines have two types of listings: those that are paid for, which are usually distinguished as "sponsored links" and those that are organic.

To the right is a screen shot of a Google® search results page. The listings in red are paid ads, and the listings in the green area are organic results.

Organic Listings
Organic search engine listings are those that appear down the middle of the page.
Search engine optimization services are devoted to optimizing sites to appear in the organic listings space. See the diagram above to see where organic listings and paid listings appear in the Google search engine results page. 

Spider-driven search engines such as Google®, Yahoo!® and MSN® use "robots" or "crawlers" to score websites across the Internet. Robots "spider/crawl" each site and "score" pages based on how relevant they are.
A website's score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your SEO strategy to position yourself well among the major search engines. Here are two of the most influential factors:

Link Popularity
Spider-driven search engines use robots to spider websites across the Internet by traveling through links from web page to web page. A website's score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, website themes and more.

Google is the most popular spider-driven search engine. Its database currently has about 4 billion pages indexed and is known for finding the most relevant information. When Google spiders the Web, it finds sites by traveling through links. The more sites that link to you, the more important the engines believe your content to be. You should focus on getting many important sites to link to your site.

You can do this in many ways: submit to online directories, exchange links with business partners and industry-related sites, or participate in Link Building.
Page Content
Search engine spiders can only spider through text. They will use the content on your site to determine what your site is about, which in turn will help to decide how highly your site will be ranked for specific keyword phrases when visitors type them into the search engines. For this reason, keyword research is critical to obtaining natural search engine placement and should be at the top of your list when mapping out your SEO strategy.

You will need to know how many people are searching for your keyword phrases and what kind of competition you are facing when attempting to obtain a top spot in the search results. Keyword research, text writing, submissions and site analysis are all included with our search engine optimization packages.
Why Search Engine Optimization?
Studies have proven that top placement in search engines generally provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the primary method to earning top 10 search engine placement. Learn more about the search engine optimization process and discuss an SEO strategy for your site when you contact a search engine specialist today.

Paid Listings
Yahoo!'s Pay-Per-Plick (PPC) Program shows paid ads at the top and right of the results pages. websites that show up here bid on keyword phrases and pay Yahoo!® a small fee each time the ad is clicked on. The more you bid per phrase the higher your ad will appear on the results page. Yahoo! PPC is a great way to help drive traffic quickly to your website. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day. 

A comprehensive search engine marketing campaign may encompass both organic optimization for long-term success and a pay per click campaign for immediate results. Feel free to contact a search engine marketing consultant at  +91-9904463656. We can help put together a marketing strategy for your site's needs. 

Each organic search engine ranking places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking algorithms in order to index the most relevant sites. Other variables that have an impact on search engine placement include the following: 

SEO Keyword Research: Choosing the right keywords is critical to SEO success.

301 Redirect: The primary search engine friendly way to redirect your domain name.
Link Popularity: Work to increase traffic by exchanging or achieving links from many high-ranking sites.
Web Themes: Create a content rich site broken down into "themes."

What is Posting in SEO ?

Why Seo is important?

There are more than 3 billion websites in World Wide Web, and More than 92% of people use search engines to find sites, above facts shows that how important search engine optimization.

Search engine optimization is often overlooked but it is the Most Important thing for success on the World Wide Web (www), few of our clients references and proof of our success given below.

We undertake your website SEO work and move your website up in the search engine rankings, if you are not on the first or second page you are missing nearly all your potential business from the web.

Professional SEO work from Netwaydesign can place your website in top positions in Google and many other major search engines.

How we optimise the web site ?

If your website is already designed then we suggest you the changes which we think proper as per search engine requirement, and if you are going to design the new website then we suggest you what important points covered at the time of design.

Writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted, It is better that you consult seo before you design website.

Here is The Solution If Your Website Got Hit by Google Panda

What is Google Panda?

As of early 2011, Google prepared several changes in the way it ranks websites and pages in its aim to give an improved result to online searchers. They made various changes to their search algorithm which will aim to be a better moderator of the quality and content of a website. Hence, it aims to rank the low quality websites that are not as accepted and useful at a lower rank, and those high quality websites that can confirm to be very useful to a person at a higher rank.

Difficulty with Google Panda:

Though these forces seem like a good move, it is nothing of the type for website owners. There have been many claims that after the happening of the Google Panda, there have been important falls in the traffic of their websites. What they mean to say is that since the changes made in the search algorithms by Google, they have skilled some notable falls in their number of visitors. This could mean only one thing and that is that after the Google Panda, a lot of websites have been given a lower ranking as judge to the grade they were at before these changes. Though the intention of Google was not to harm any of these websites but to clear spam from their searches, they have managed to cause falls in traffic for some authentic websites as well. However there are a number of solutions to this problem as well where one can get back his rank on Google's listings.

Explanation to Google Panda:

Since after the Google Panda, many businesses claimed to have lost traffic. Hence, Google released some needle as to what they are looking for in a website for it to be ranked high. Following these pointers, a website can not only develop back its original location but also the better it does the more higher it will be ranked.

Some of the following are the solutions to the problems caused by Google Panda:

One of the first solutions is to read those pointers released by Google and realize the things that Google doesn't want on a website and then cross check that with your own website. A link to the pointers is located at the bottom of this article. Those unwanted things might be some indicators of spam used by Google and your website marking them may lead Google to mistake your website for a spam. Removing all that content and data from your website will effect in you raising yourself quite high on the rankings of Google.

Then of course one of the major changes by Google Panda came because of the content of a website. Websites that purely featured ads were removed. Also websites that were grammatically flawed, were in a Native language, were not consistent with their content and keywords also fell a few places in the ranking, hence one must cover all those areas to recover a higher rank on Google.

The website content should be original. Not copied, not rewritten but only original as while copied content is ruled out, rewritten content faces major falls in their ranks as well.

Also a major factor is through social media; Google now trusts websites who has a lot of contact from social sites such as Facebook, Twitter, Linkedin, Google Plus, etc. Also, bookmarkingyour websites by other viewers through social bookmarking plus also tells Google that people trust your website and will help it rank higher.

Hence when hit by Google Panda, one need not worry. Just follow these solutions and your website will do just fine.