Tuesday, August 13, 2013

Year 2013 Google SEO So Far

In the First Half of this Year, there has been a lot of SEO Related news Coming out from Google.
Google has Pushed Out Many new Algorithms, Made Many Changes to the search result Interfaces, Penalized many Websites and Tactics, as well as sent out many warnings about upcoming Penalties or Actions.

All of this was Covered in Depth on our Sister Site, Netway Design, but a recap is in order for our Alpesh Sharma .
 

Below, I will Summarize the changes in order of Google’s Panda algorithm, Penguin algorithm, and other algorithm updates and launches. I will then discuss some of the manual actions taken and then some of Google’s warnings and statements.

Google Panda Algorithm
Google’s Panda Algorithm launched in February 2011 and has since been at the top of the minds of webmasters and SEOs. In the past six months, we learned a lot about Panda. Google Recently Started to Roll Out Panda updates over a 10 day period and promised to not give us confirmations of Panda updates going forward.
Below are some of the stories we covered in the Past Six Months on this content Hungry Algorithm


Google Penguin Algorithm
Google’s Penguin algorithm launched in April 2012, and while Panda looked closely at content, Penguin went after links pointing to a page. While Panda’s algorithm impacted a larger percentage of the search results, i.e., 12%, the Penguin update was probably felt more by SEOs, but only impacted about 3% of the search results.
We Counted Four Updates to the algorithm since its launch, but in 2013, Google significantly updated the algorithm calling it Penguin version 2.0.

The Previous Updates Happened as Such:

  1. Penguin 1  On April 24, 2012 (Impacting ~3.1% of Queries)
  2. Penguin 2  On May 26, 2012 (Impacting Less than 0.1%)
  3. Penguin 3  On October 5, 2012 (Impacting ~ 0.3% of Queries)
  4. Penguin 4  On May 22, 2013 (Impacting 2.3% of Queries)

Other Google Algorithm Updates/Launches
Outside of the big guns, Penguin and Panda, we had many other algorithm and launches from Google in the past six months.

From the PayDay loan algorithm, to mobile site speed and domain clustering – Google has been busy working on improving their relevancy and combating spammers.

Here are some of the major changes to the algorithm in the past six months.

Google’s Manual Actions:
Algorithms, such as those mentioned above, impact a wider base of sites, but Google also has an army of search quality analysts that patrol the Web to find sites manipulating their search results and getting by the algorithm. There is a difference between algorithm and manual penalties, and below are some of the manual actions Google has taken or promised to take in the past six months. Some of these impacted huge brands, while others impacted specific industries or Techniques.

Google To Take Action Against Fake Search Results Injected Into Browser History
After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials
Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit
“Text Link Ads” Was Latest Hit By Google’s Actions Against Link Sellers
Did Google Just Penalize Another Link Network? SAPE Links
Link Seller Linking To You? Google Says You Won’t Benefit From It.
Interflora Gets Its Google Rankings Back, 11 Days After Penalty
Google Dishes Out PageRank Penalties To UK Newspaper Web Sites For Selling Links

Google SEO Advice & Statements
Google has commonly given advice to the webmaster and SEO community over the years. Some of these come in the form of videos, blog posts and messages conveyed at search conferences. Below is a list of some of the more important tips and words of advice from Google in the past six months.


Source Coiepd From Marketingland


Our Services About SEO And Google Updating Information Proving, and also services in website designing and web promotion.
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7 comments:

Website Development Companies Bangalore said...

This blog briefly explained and having unique regarding Search engine optimization.No one blog can not say this much clear Search Engine optimization.
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Unknown said...

It optimizing a website, website designing also plays a vital role. If you design a website keeping all if and buts of SEO in to consideration, then it will be easy for SEO's to optimize your website quickly. I work for Graphic Design Brisbane and i deliver quality for my clients.

Anonymous said...

Write more, thats all I have to say. Literally,
it seems as though you relied on the video to make your point.
You clearly know what youre talking about, why waste your intelligence on just posting videos to your
site when you could be giving us something informative to read?


my site - Houston SEO

Unknown said...

Thanks for your valuable information's. am working in Ecommerce Web Development Company

Web Design Company said...

Usually Google updated its algorithm in few months once.So It could affected some websites which one is worked in same progress for long time on Search Engine Optimization.If we would work related to Google updated algorithm,that website would be get improve.
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Web Development Company said...

Many more SEO companies offering a services in Search Engine optimization. But some of the quality company only having capabilities in make a website position in top place of search engine by implement the work according to the Google algorithm.
Web Design Company | Web Design Companies

Unknown said...

Google SEO get more impact to a websites by Penguin and Humming bird updates. It affects a website ranking in different ways by content, search queries.

Web Development Company | Web Designing Companies

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